For that comes into play the Branding and the brand strategy. A functional space, coherent and identifying with the brand that boosts profit of the business and the return of the investment in the implementation of the business.
Design is a complex task, that usually involves various disciplines and duties, connected depending on the product or the space but nevertheless is a powerful weapon in a world so competitive like the commercial sector.
To make a pleasant experience of buying, is a key factor that influences in a positive way in favour of the business. But actual consumers does not go just for a good service, the interior design and the aesthetics play an important role.