New Collection Spring/summer 2016 ¨Summer Of Love¨ By Diego de Rando.

The vintage aesthetics marks a trend in the fashion publishers and collection pieces from Francisco Segarra, it makes an essential accessories. Diego de Rando,usual  collaborator of our decoration firm, he’s an expert in social photography and fashion, He has worked with Lucia Rivera Romero, made the image of the campaign ¨ Summer Of Love¨ for the presentation of the new collection spring-summer-2016 of the firm Highly Preppy.

Highly Preppy, a firm that marks style.

Izaskun Batarrita is the designer and founder of the Spanish firm with headquarters in Bilbao, highly preppy. A brand with unmistakable style.

With its perfect confections and finishes, rich fabrics, knots, shields and embroidery, has made a spot in what’s defined as ¨New Preppy¨, Hippie style with Boho touch, so much in trend.

New Collection Spring/Summer 2016 ¨Summer Of Love¨

Without losing the essence of the firm, the new collection bets for a bolder Preppy adding fringes, tacks and beads, to dress a woman without complex, sexy and daring and on the forefront of fashion.

¨Summer Of Love¨ Shows the Preppy in the maximum splendor with a hippie inspiration reinvented for our age, this inspiration makes honor to the festival and hippie concentration that took place in 1967 in San Francisco.

Lucia Rivera Romero, the new image of the firm highly preppy

Lucia Rivera Romero, Daughter of Blanca Romero and Cayetano Rivera, is the image of the campaign made by Diego de Rando for Highly Preppy, Published in www.trendencias.com and www.woman.es

The young promise of the walkways, posed for Diego wit clothing of the clear seventies style, with stamped Paper wall and floral prints in one of the picture that gives off a mix of innocence and sensuality, that reflects the motive of the firm highly preppy.

 The location of the ¨Summer of love¨ campaign By Diego de Rando

¨Inspired in the purest Boho Chic Style, the campaign precised a location according to it, full of light, life and color. The airstrip of Emporda was chosen, a magical place without a doubt in which we put a beautiful Airstream American trailer, proper of the age¨ (Diego de Rando).

The props used were from Francisco Segarra.

¨It’s been a long time that the digital photography made a change in the image and we think that the paper photography, the one we print and have hanging on the walls, over furniture or between the pages of some book will disappear, but this is far from happening.

Nothing disappears when art is applied and its dedicated in remembering, art is everything I look for my pictures.

Those blurry letters and supported over a ladder, that school desk  witness of many school days of our grandparents, books with a peculiar smell of memories kept in hidden drawers, bags that took someone´s illusions to the other side, and many objects that Francisco Segarra recuperates to leave record of what it was yesterday.

To work in the photography from the imagination, visualize it in the mind, run from one side to the other in search of what’s missing because it’s present for me. To recreate what it was and what needs to be transmitted.

… Art from today for tomorrow, history that today’s come to life again.

… From the work, the methodic selection of the detail, we can feel how the photography ends up taking us to sceneries from other times¨ (Diego de Rando).

(Images of the Krona and Magna Tables,Nasden Chair, the low bar stool Sirio, also some decorative accessories like cushions, trunks from Francisco Segarra)

Effectively, the meticulously selection and personal props that makes Diego visit our furniture store in a regular basis. His naturalness and closeness have made him one of us, or at least that’s how we feel when he visits us. We like to think that we are part of his art, each time that one of those pieces of our catalogue travels with him where it’s needed, staying forever as a testimony of an instant in his stories without words, but with soul and feelings, where there’s always vintage pieces.

Among jeans, dresses and laces; the retro vintage pieces of Francisco Segarra help to recreate the atmosphere for the campaign Boho from Highly preppy.

Is always a pleasure to collaborate with professionals and firms that bet for the differentiation in favor of the style. Congratulations to everyone!!!